W. Ed Brown

The P.D.Q. Lure – Orlando, FL – 1929

Brown History

Ed Brown was in the printing and publishing business and work at one time for Florida Fishing Magazine and was an avid angler. Ed lived in Orlando, Florida and was know for his expertise on fishing and was a field tester for several well known manufactures. In 1929 Ed designed a top water bait called the P.D.Q. lure. According to a pamphlet advertisement, P.D.Q. stands for Pretty Damn Quick.

Clicking each of the 4 images below will open a larger version

Fame for the bait came while fishing with Merlin Mitchell who owned a tackle shop in Orlando and the catch was featured in the Orlando paper. Several days after the printing from the paper a Paul Manon of Anglers Bait Company came by Ed’s shop and asked Ed if he would field test a couple of baits for him.

Pretty Damn Quick 7

PDQ 7 – Underside

Ed agreed, a few days later Paul Manon returned to see how the baits had tested and Ed said fine but replied that he had a bait that was better than the one’s he tested for Paul and had made it himself. Manon asked to see the bait, and upon seeing and liking the design and asked if he could borrow the lure to make a few of them. Manon left with the bait and returned several days later only to ask if he could use the article from the Orlando paper and Ed’s reply was fine just please don’t steal my design. Manon returned few days later with brochure and it featured the P.D.Q. and another bait Ed had never seen but was very similar the Angle Bait. It was then that Ed Brown knew his bait was stolen. See Paul Manon Story for a continuation of this story by clicking the button below.

Much of the information on this page was obtained by utilizing the information provided by Doug Brace, Bill Stuart, and Russell Riddle in “Florida Lure Makers and Their Lures” (Currently out of print). The information we have provided is only a portion of the story.  If interested in purchasing this book, please reach out to other collectors in our forum to inquire about availability.

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